About
Simon
Redshaw,
Founder.
Commercial and innovation leader translating breakthrough technologies into market-shaping opportunities for over twenty-five years.
Simon Redshaw is a commercial and innovation leader with deep expertise across food, health, nutrition, and sustainable ingredients. He specialises in translating breakthrough technologies into market-shaping opportunities — helping companies unlock new value, accelerate growth, and align innovation with real customer needs.
Across roles with IFF, DuPont, Danisco, Tate & Lyle, Kerry, and Europack, Simon has delivered significant commercial impact — including building more than $450M in new market opportunities and accelerating innovation pipelines by 40%+.
Former Vice President, Global Key Accounts at Kerry Ingredients, Simon led a 20+ strong EU GKA team and managed a €450M+ portfolio across Nestlé, Unilever, Danone, PepsiCo, Mars (Kellanova), Abbott and Reckitt — refocusing the global pipeline toward proteins, enzymes, probiotics, flavours and preservation.
Through Redshaw Consultancy Ltd, he partners with organisations seeking to introduce cutting-edge technologies, expand routes to market, strengthen customer partnerships, and commercialise sustainable ingredients across the UK and EU.
"Commercial growth is a craft — patient, deliberate, designed."
Operating principles
Four beliefs
that shape the work.
- 01
Innovation is commercial
Breakthrough technology only matters when the market actually pulls it through. Strategy starts with the customer, not the lab.
- 02
Trust compounds
Customers, teams, partners. The relationships you build today are the pipeline you'll harvest five years from now.
- 03
Sustainability is a category, not a slogan
Clean-label, bio-based, regenerative — done right, these are the most defensible growth platforms of the decade.
- 04
Discipline beats theatre
Clear targets. Quarterly rhythm. Honest metrics. The unglamorous work is what builds durable growth.
Career across
Selected career
Built at scale.
Now applied with focus.
- 2024 — Now
Founder & Managing Director — Redshaw Consultancy Ltd
Commercial advisor and business developer to ingredient innovators. Semi-permanent market development lead for Europack's natural, non-ultra-processed sunflower protein across bakery, confectionary, and food & beverage. Introduced Danish fermentation-based taste start-up Reduced to the UK & Ireland market — securing distribution and retail engagement in year one. Currently advising additional novel ingredient companies on pipeline strategy and growth.
- 2021 — 2024
Vice President, Global Key Accounts — Kerry Ingredients
Built and led a 20+ strong EU GKA team and a global matrixed key-account structure for Nestlé, Unilever and Danone, with innovation partnerships across PepsiCo, Mars (Kellanova), Abbott and Reckitt. Managed a €450M+ portfolio across food, beverage and health; refocused the global pipeline to >70% revenue contribution and tech-led innovation profitability past 50%. Delivered 30% margin uplift on two major accounts, with momentum extending into LATAM and Asia.
- Earlier
Senior commercial & innovation roles — IFF, DuPont, Danisco, Tate & Lyle
Two decades commercialising breakthrough ingredient technologies across food, health, nutrition and sustainability — building global account frameworks, leading go-to-market for new platforms, and translating R&D into durable customer partnerships.
